About The Brand


Luxe Provence® is a slow fashion and lifestyle brand celebrating effortless chic, Provence style. Our collections have been featured in:

luxe provence vogue magazine

Our limited edition, slow fashion collections are ethically Made in France with the finest artists, ateliers and couturières in the region. We combine high-quality natural and sustainable fibers with expert, French savoir faire to create timeless classic collections designed to be worn for years to come.

Luxe Provence has been featured in prestigious fashion magazines such as: Vogue, Marie Claire, InStyle and WhoWhatWear as "an independent, cool French brand on the rise". - In the Press


An Ethical, Woman-Run Brand Made in France

Luxe Provence is a woman-run, independent fashion brand based in Provence created by Founder/Creative Director, Tarik Koivisto. Tarik thoughtfully designs her slow fashion collections in her charming hilltop village inspired by Provence's natural beauty, Mediterranean lifestyle and rich artisanal history in respect for the environment and its people. Each of our slow fashion collections are proudly and ethically, Made in France. 


Sustainable, Ethical Production & Materials

We hand-select only the finest, quality OEKO-TEX® certified EU linen, along with: French cotton, silks, and luxury deadstock from only the finest producers. To us, slow fashion means quality, over quantity, with sustainable design always top of mind. 

We use a pre-order system to help us plan for demands and sizing to avoid over-producing. All of our collections are made in the finest French ateliers, in both Provence and Paris, proudly working locally with highly skilled couturières and seamstresses in France.


Vintage, & Plant-Based, Natural Dying 

We are passionate about working sustainability, and routinely collaborate with two natural dye, textile artisans from Provence on unique pieces. In our Luxe Provence Vintage collection, we feature antique 19th and early 20th century linens, cotton and chanvre dresses that we have given new life in indigo. Each season we work with Aixoise, Atelier Simone, who gives these special antique pieces new life with her mastery of indigo dying and patina.

We also work with the sustainable, textile designer Aurore Pelisson, for custom plant-based and natural dying of one-of-a-kind limited edition pieces. Aurore uses only natural dyes to create unique textiles and organic prints for our silk and linen fabrics. Tarik continues to build her knowledge in natural dying techniques and has taken several workshops with Aurore.


Limited Edition Artisanal, Wood Block Prints

We also collaborate with an ethically-run woodblock print atelier in Jaipur, India to create our own custom Provence "les indiennes" textiles using eco-friendly dyes for our LP Maison Collection. We honor this beautiful handcrafted tradition which dates back to the 17th century when these exotic prints first entered the port of Marseille from India, and became a lasting symbol of Provence.


Our Blog - Celebrating The Good Life

On our blog www.luxe-provence.com, go behind-the-design and discover Tarik's favorite Provence artisans, personalities and design collaborations, plus her insider's travel guides and top weekend getaway destinations. Discover 1:1 interviews on the art of slow living paired with stunning landscape photography of Provence, the beautiful place she proudly calls home and is inspired by for each collection.